In 1999 Álvaro Domecq Romero acquires the former Bodegas de Pilar Aranda and starts selling its wines under the brand Álvaro Domecq S.L.
In 1999 Álvaro Domecq Romero acquires the former Bodegas de Pilar Aranda and starts selling its wines under the brand Álvaro Domecq S.L. From the very beginning, the company designs a strategy based on producing and marketing products with seals of quality and aimed at differentiating themselves from the extensive offer in the market. To this end, it starts acquiring the best musts that its experts can select from the best bodegas within the Sherry sector. This must wine is aged in American oak casks following the traditional ageing system of soleras and criaderas, which consists in a controlled mix of similar wines but with different ageing periods.
The incorporation of Avanteselecta in the summer of 2007 brings a completely new dimension to the project while also confirming the commitment towards quality. Álvaro Domecq, S.L. currently makes and markets the following wine categories:
- Vinos de Jerez (Fino, Manzanilla, Oloroso, Cream, Amontillado, Palo Cortado y Pedro Ximénez)
Avante Selecta Group